How to make your site into a selling machine!! Part2
by Kathy 


You have a great product or products to sell on your 
website, and have successfully set up your online shopping 
cart. You have carefully targeted your site towards your 
products and have made each page theme focused. 

Now you must think about what you want your customer to do 
at the end of the page. Do you want them to fill in a form, 
call you on the phone to place an order, or visit your 
online shop? You may want them to subscribe to your 
newsletter or ezine. 

This is called a MWR or most wanted response. Keep the MWR 
in mind when you are writing the page. Make sure that you 
tell visitors what to do. This is called the call to action. 
They may not realise what your MWR is otherwise! 

Make sure that your contact details are on each page. This 
should include a phone number as well as an email address. 
Sometimes people like to speak in person rather than send an 
email or fill out a form. Give them plenty of options to 
contact you. 

Headlines are critical. They account for 90% of your site's 
effectiveness. Many people read the headlines on a web page 
and skim the main text. They are looking for something that 
interests them and stands out. Think of attention grabbing 
headlines that keep the reader motivated. 

Divide sections of paragraphs with headlines that are laden 
with benefits and draw visitors down the page. Keep 
paragraphs short. It's much easier for people to read small 
paragraphs of text on a computer screen. 

Make sure that the navigation is clear and easy to use. Also 
check that all the links work. There is nothing worse than 
wanting to click through to an order page and find that the 
link doesn't work. You will probably lose a customer this 
way as they will go straight to a competitor. 

Getting visitors to subscribe to an ezine is a good idea for 
attracting potential customers. Make sure though that they 
can unsubscribe if they want to. Provide interesting 
articles and news that will make people want to come back to 
your site. Provide a link to subscribe to your ezine on each 
page and make sure that it's in a prominent place. 

Post your ezine to free ezine directories
http://www.bestezines.com
http://www.ezinehub.com
http://www.ezine-universe.com
http://www.homeincome.com
http://www.ezinesandnewsletters.com/
http://www.ezinelocator.com/
http://www.ezine-dir.com/
http://www.ezineadventure.com/
http://www.netterweb.com/

A pop under box may help to get more subscribers, but make 
sure that you use a script that only triggers the box once 
during a visit to your site. Nothing is more annoying than 
returning to the home page only to be continually bothered 
by a pop under box with each click. 

With this script you can control the frequency of the 
popunder, so it either pop unders every time the page is 
loaded, or only once per browser session  
http://wsabstract.com/script/script2/popunder.shtml

You will gradually build up a list people interested in your 
site and your product. They will get to know you through 
your ezine and develop a trust towards you. You won't make a 
fortune overnight on the internet though. It does take time 
to build any business on or offline. 

An autoresponder is a vital tool for keeping track of your 
subscribers and enabling you to send out personalised emails 
containing your ezine, free e-courses, or any message you 
may want your subscribers to receive. 

Get Response is a remote autoresponder service. Price starts 
from $12.12 or under £7 a month. 
http://getresponse.com/index/61482 

mailmerge is a list builder that you download to your hard 
drive. There is no monthly fee as you pay a one off purchase 
price. 
http://www.coloradosoft.com/worldmrg/index.htm

You customer base will grow. These are people who like your 
product and the quick response you provide. (A quick 
response is essential. Check your email every day and reply 
immediately to any queries.) If it's a good consumable 
product that works they will become regular customers and 
may recommend you to others. 

You could even provide an incentive for recommending you. 
Maybe a free gift or e-book. 

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Kathy has her own mlm online business which you can visit at 
http://www.healthandbeautytowealth.co.uk 
She has written other articles to help you build your online 
business. 
Subscribe to Kathy's new monthly newsletter healthtowealth 
email:subscribe2healthtowealth@getresponse.com
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